IAB Targets Online Marketing’s ‘Creative Crisis’

Filed under: Online Marketing — Tags: , , , , — me @ 8:07 am March 3, 2010


NEW YORK (youtube.com/adage) — It’s lg bn frustration wl revenue limitation ad agencies tt digital marketing dominated direct sales pitches tn broad-based brand-building strategies. Interactive Advertising Bureau mg tt issue major action priority. annual conference Orlando ts week, CEO Randall Rothenberg called marketers fundamentally re-think approach. time, IAB launching advisory board online creativity bootcamp tm exactly it’s done.

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1 Comment »

  • Yeah Abbey is back! I love your reporting!

    Comment by FATMIME — March 3, 2010 @ 8:43 am

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