Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
- ISBN13: 9781595551313
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Product Description
Duct Tape Marketing business marketing road map – collection proven tools tactics woven tr step-by-step marketing sm tt sl business owners exactly market grow businesses.
This guide combines insights gained fm or ys successfully working, field, real-life sl businesses.
There theoretical complexities Duct Tape Marketing – jt simple, effective affordable marketing sticks.
CAREFUL! Duct tape tool… sticks it. ideas book. you’re ready commitment willing me sg happen, John’s book start. –Seth Godin, author Purple Cow
For wonder John Jantsch leading advisor coach businesses everywhere, Duct Tape Marketing answer. read business book packed wh hands-on, actionable information one. takeaways ey paragraph, success John’s blog living proof work. Duct Tape Marketing required reading ae building business, thinking at it. –Bo Burlingham, editor-at-large, Inc. magazine, author Sl Giants: Companies Tt Choose Instead Big
Duct Tape Marketing worthy addition growing library how-to books sl business marketing — concise, clear, practical, packed ideas boost line. –Bob Bly, author White Paper Handbook
With world suffering depleted reserves trust, business tt sells plenty day tends create value. at trust product feature tt delivers exceptional returns. book, John Jantsch zeroed exactly businesses sell day, ey hour. –Ben McConnell, co-author Creating Customer Evangelists: Loyal Customers Volunteer Sales Force
John Jantsch provided businesses wh perfect perspective maximizing marketing activities – offline on. Jantsch plan help thrive world business today. Read it, yr competitors will. –John Battelle, cofounding editor Wired author Search: Google Rivals Rewrote Rules Business Transformed Culture
Duct Tape Marketing gt read business. fresh ideas laid practical useable way. highly recommend book growing business. –Dr. Ivan Misner, Founder BNI Co-author York Times bestseller, Masters Networking
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
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This is a great nuts and bolts book that is sure to help any business change its current paradigms and begin to see itself as also in a marketing business. Follow these steps and there will be an increase in revenue.
Rating: 3 / 5
Comment by Jeffrey E. Nielsen — October 28, 2009 @ 5:18 am
This book has WONDERFUL, thorough advice for the small business. It really gets the creative juices flowing. I highly recommend this book.
Rating: 5 / 5
Comment by Michelle — October 28, 2009 @ 6:31 am
John Jantsch addresses the key question for all small business owners.
How to take your business to the next level, without spending all your time, money and creativity on marketing.
It’s no surprise that Michael E. Gerber endorses this work.
The author builds on Gerber’s work to outline how to design, build and install your very own marketing system.
A instant classic and should be on the bookshelf of every business owner
Rating: 5 / 5
Comment by Roderick Sloane — October 28, 2009 @ 7:21 am
“Duct Tape Marketing” is exactly what I was looking for. The quality of the book was well represented and there were no torn pages or scuff marks. However there were stickers on there that I wish weren’t and so I had to take them off. Oh well. It’s still a good book.
Rating: 4 / 5
Comment by James R. Salvato — October 28, 2009 @ 9:52 am
I read a lot of business books, and in my opinion there are two things that make this book unique. The first is the focus on the needs of small business. Many marketing books have lessons that small business owners can apply to their business, but this book focuses squarely on the needs of the small business owner. As a result, you will find a lot of practical advice that you won’t have to spend a fortune on to implement.
The second thing that I think is unique is the focus on marketing as a system. Many books address a particular aspect of marketing – defining your target market, lead generation, marketing metrics, product development, etc. This book focuses on creating a complete marketing system – from defining your marketing strategy to implementing that strategy in your day to day operations.
The first part of the book walks you through the steps of building a solid foundation. Beginning with the user friendly definition of marketing as “getting people to know, like, trust, buy from and refer you to others”, the author shows you how to identify your target market, develop your core marketing message and then communicate that message with marketing materials that educate.
The second part of the book shows you how leverage the foundational work you did in part one by applying different marketing tactics (advertising, PR, direct mail, etc.) in order to attract more of your ideal customers.
The third part of the book discusses how to put your marketing on auto-pilot by systemizing your marketing tasks and creating a marketing plan, budget and calendar.
The appendixes are filled with additional resources to help you get started on your marketing plan. Appendix C is actually a bunch of discount offers for products and services that will help you implement the ideas in the book. A free marketing coaching session, web hosting on Yahoo!, logo design and a discount on the popular ACT! contact management software are some of the offers you will find in this section. Taking advantage of any one of these offers should cover the cost of the book.
Rating: 5 / 5
Comment by Bill Brelsford — October 28, 2009 @ 11:58 am