The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
- ISBN13: 9780887306662
- Condition: NEW
- Notes: Brand fm Publisher. Remainder Mark.
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Product Description
Two world-renowned marketing consultants bestselling authors pt definitive rules marketing.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Ries & Trout are like 2 thristy villagers yelling ‘Bellyache’. Switch up, read this book, and cop some common sense marketing tips…
Some are outdated… but nonetheless, it’s worth your time.
*Crisp 100’s I hand out with a smile, a twinkle in the eye, Walt Disney invades my dreams…wake up: Guns under my pillow, Checkmate, PaperMate, The worst you talk, these be the words you walk. Cameras flashin, roll the red carpet…meet me at the airport, we catch the Knicks game, then cause Havoc, hit the Gym for 2 weeks, my back chiseled, meet the New Me*
Rating: 4 / 5
Comment by Anonymous — November 4, 2009 @ 3:36 am
This is a very readable and pithy book. But the examples are anecdotal, and they could have been chosen to further the authors’ point. Were the companies chosen to further the 22 laws, or the other way around? If the laws are immutable, as they claim, then this is a first-rate book.
A lot of what they claim has been expressed in other books I’ve read, including Peter Drucker: such as, keep your product line down to a few items, managers should be in the trenches, not their executive dining room, etc.
So, I haven’t tested what this book advises, so can’t say “It’s great”, but if these laws are immutable, then this slim tome could literally be worth billions of dollars to you.
Rating: 4 / 5
Comment by Anonymous — November 4, 2009 @ 6:07 am
from novice to experts – a must read
Rating: 5 / 5
Comment by A. Koundinya — November 4, 2009 @ 7:18 am
I purchased this product because I believed the title. However, since this book was published such a long time ago, it’s no longer relevant and should be pulled from the shelves. It directly contradicts books that were published w/i the last year – this book doesn’t even take online marketing seriously. This is not a valid “starting point” for marketers, and will damage your brand/company/product and quite possibly your career.
Rating: 1 / 5
Comment by V. Barger — November 4, 2009 @ 8:14 am
It has nothing to offer anyone now, it’s too old.
Rating: 1 / 5
Comment by amanda — November 4, 2009 @ 10:52 am