The Advertising Agency Business: The Complete Manual for Management & Operation
Product Description
When ft edition Herbert Gardner’s The Advertising Agency Business published, heralded mt comprehensive management guide dynamic, fast-changing business. sd edition established book standard subject. newly revised edition Eugene Hameroff continues tradition. twenty-eight short, easy-to-read chapters, fd to:
- Start agency
- Manage agency profitably wh key financial insights, including expert guidance determining income profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports agency clients
- Evaluate agency
- Structure ownership
- Manage, develop, evaluate personnel
- Develop mutually beneficial relationships clients suppliers
- Generate business aggressive lead generation knowledgeable assessment client personnel blockbuster presentations
The Advertising Agency Business: The Complete Manual for Management & Operation
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I am in my 3rd of starting an advertising agency, and this book was just what I needed. Some of the things I learned will help be grow my agency business in the future.
Rating: 5 / 5
Comment by Hillary Bressler — November 20, 2009 @ 10:34 pm
I bought this book when I was marcoms manager on the side of agency’s largest client. I wanted to get an insight into how an agency operates, and this book was only partly useful. If I was managing director of an ad agency I would probably find it more directly usable. It gives a lot on the financial side of running an agency. I dont think the MD of my former agency has got one
Rating: 4 / 5
Comment by J. Malnar — November 21, 2009 @ 12:05 am
I read this book in hopes that it would teach me a little more about agency financials. All it did was affirm that I knew it already. Any business person that has a good grasp on financial information has all the tools they need to start an agency and can avoid buying this book.
Rating: 1 / 5
Comment by Jeff Kaldahl — November 21, 2009 @ 2:02 am
This book gives a good sense on how to handle agency finances. Alot of the concepts are along the lines of an Olgilvy book but this author breaks the contents down. The book is easy to understand and does not contain alot of big words that need to be looked up in order to understand the information being conveyed. Overall good buy.
Rating: 4 / 5
Comment by T. Green — November 21, 2009 @ 2:40 am
I read this and thought: what a reality check! Tons of people filter through agencies on their way to some other gig. But some people are staying in the agency world for good, in some capacity or another. They should all read this book.
There’s not always one right answer as to how to run your agency, but there are, thankfully, some standard business practices and parameters, which are plainly described in this book.
I think it makes for a more balanced and effective agency.
The price is right. There’s a lot of truly useful information you can share. It helps to demystify and guide. Even if you’re not in a position to control the business side of your company, having this book sitting on your desk is kind of empowering. I’m glad I bought it.
Rating: 4 / 5
Comment by Anonymous — November 21, 2009 @ 5:05 am