Email Marketing: A guide to the Internet’s most effective marketing tool
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The inherent power email marketing permission consumer communicate wh them. Commercials mute. Banner ads closed ignored. People somewhat captive audience radio advertising-if they’re listening downloaded MP3s podcasts. world tired commercials-unless invite them. e-mail marketing allows entrepreneur mh commercial. you, marketer, can’t afford sort wt maintain list actually sell it. he understand essentially dialogue wh consumer. giving opportunity kw you, jt yr product. I. Introduction Email Marketing. II. List Building III. Practices & Strategies IV. Kw Law V. Power Professional Services
Email Marketing: A guide to the Internet’s most effective marketing tool
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OK, I’ve got to admit it – I’ve been tinkering with email marketing for a number of years now – and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open – let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously – but just not very well.
This book, which I read on a short flight recently, taught me that email marketing isn’t rocket science – it just needs to be carefully planned and executed – no more “gosh it’s the last Tuesday of the month – better spam my mailing list”.
So moving on – I’ll be segmenting my list, keeping it relevant and above all never be boring. Let’s hope it works.
Rating: 5 / 5
Comment by Dee Williams — November 22, 2009 @ 3:13 am
Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing – this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly – keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.
Rating: 5 / 5
Comment by MarkSamson — November 22, 2009 @ 6:06 am