Comments on: Email Marketing: A guide to the Internet’s most effective marketing tool http://bestmarketingbusiness.com/492/email-marketing-a-guide-to-the-internets-most-effective-marketing-tool/ Sat, 13 Mar 2010 08:37:12 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: MarkSamson http://bestmarketingbusiness.com/492/email-marketing-a-guide-to-the-internets-most-effective-marketing-tool/comment-page-1/#comment-830 MarkSamson Sun, 22 Nov 2009 06:06:17 +0000 http://bestmarketingbusiness.com/492/email-marketing-a-guide-to-the-internets-most-effective-marketing-tool/#comment-830 Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing - this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly - keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs. Rating: 5 / 5 Email Marketing by Mary R. Butler is not a tech-heavy, jargon-riddled read. It is a simple, common sense guide to building successful email lists and campaigns. Whether you are selling digital downloads via Clickbank or are a multi-channel online retailer taking your first steps into the world of email marketing – this is the book for you. With top-tips and best practices on everything from building lists, generating copy and perhaps more importantly – keeping on the right side of the law, this books is a quick and easy reference tool for all online entrepreneurs.
Rating: 5 / 5

]]> By: Dee Williams http://bestmarketingbusiness.com/492/email-marketing-a-guide-to-the-internets-most-effective-marketing-tool/comment-page-1/#comment-829 Dee Williams Sun, 22 Nov 2009 03:13:33 +0000 http://bestmarketingbusiness.com/492/email-marketing-a-guide-to-the-internets-most-effective-marketing-tool/#comment-829 OK, I've got to admit it - I've been tinkering with email marketing for a number of years now - and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open - let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously - but just not very well. <br /> <br />This book, which I read on a short flight recently, taught me that email marketing isn't rocket science - it just needs to be carefully planned and executed - no more "gosh it's the last Tuesday of the month - better spam my mailing list". <br /> <br />So moving on - I'll be segmenting my list, keeping it relevant and above all never be boring. Let's hope it works. Rating: 5 / 5 OK, I’ve got to admit it – I’ve been tinkering with email marketing for a number of years now – and not to great effect. My monthly newsletters were dull and uninspiring. Even I would struggle to find them interesting enough to open – let alone click back through to my site and actually buy something. It was something I know I should be doing and I did religously – but just not very well.

This book, which I read on a short flight recently, taught me that email marketing isn’t rocket science – it just needs to be carefully planned and executed – no more “gosh it’s the last Tuesday of the month – better spam my mailing list”.

So moving on – I’ll be segmenting my list, keeping it relevant and above all never be boring. Let’s hope it works.
Rating: 5 / 5

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