The Little Black Book on Law Firm Marketing and Business Development…Everything a Managing Partner Needs to Know
Product Description
“The Little Black Book Law Firm Marketing Business Development” Paula Black, author award-winning “Little Black Book Law Firm Branding Positioning,” wh John Remsen, Jr., nation’s mt respected authorities field law firm marketing. Little Black Book quick read…and valuable guide proven strategic steps solutions deliver benefits small- mid-size law firms seek expand grow. Readers learn law firms recognize value strategic planning ones tt emerging leaders global marketplace legal services. Black Remsen begin explaining nuts bolts strategic planning vital importance creating marketing business development culture firm. Fm there, authors explore firms closer existing clients, maximize prospecting efforts, me mt tr marketing budgets.
About Author
Paula Black delivered powerful innovative marketing graphic design solutions Miami-based agency, Paula Black & Associates. Drawing fm strong background branding positioning, Paula placed focus legal market assisted numerous law firms designing memorable logos standout marketing materials marketing strategy business growth. frequent speaker topics law firm branding positioning delivered speeches seminars including Managing Partner Forum, TAGLaw TIAG, Legal Marketing Association.
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Not having time to concentrate on marketing and business development is no excuse after reading the Little Black Book! This book is so easy to read and understand. It is an essential guide for any managing partner of a law firm.
Rating: 5 / 5
Comment by FLA Lawyer — December 11, 2009 @ 12:36 pm
Paula Black knows how to market law firms, and she shares some key tips in a clear and concise manner. Using strong visual graphics, the book considers critical marketing ideas and strategies. It is short enough to be read in one sitting, but deep enough to warrant repeated reading. Read it in conjunction with Paula’s other book, The Little Black Book of Law Firm Branding, to help stimulate ideas on how to market and brand your law firm.
Rating: 5 / 5
Comment by Arizona Attorney — December 11, 2009 @ 2:14 pm
After taking over my mid-size firm’s marketing committee and being assigned responsibility for a complete revamping of the firm’s website and logo, this book provided a good, quick introduction to the basic concepts of marketing and branding our firm. Very helpful for the beginner – like me.
Rating: 5 / 5
Comment by M. Klein — December 11, 2009 @ 3:44 pm
This book is a must for every law firm managing partner and marketing directors. To survive and prosper in 2010 and beyond these lessons are essential.
Rating: 5 / 5
Comment by Peter Appleton-Jones — December 11, 2009 @ 6:08 pm