The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
- ISBN13: 9781427796714
- Condition: NEW
- Notes: Brand fm Publisher. Remainder Mark.
Product Description
If wk clients industry, The Art Client Service you. wk advertising marketing agency, tn ts book indispensable.
Distilling decades experience, advertising executive Robert Solomon compiled definitive resource advertising marketing account executives: fast-reading, pocket-size, actionable checklist 58 essential ideas help client service professionals improve account management strategy skills.
Now fy updated revised, The Art Client Service is geared entire account team — copy writers, art directors, planners, researchers, media executives, support staff — ws clients. With brevity, levity, clarity, Solomon recounts successes failures, tm formulate fast-reading, actionable tips, including:
- Know look up; wn up. (#7)
- What happens screw up? (#51)
- Respect wt takes creative. (#19)
- In high-tech world, low-tech (#46)
- Be brief, bright, gone. (#31)
- How write letter proposal (#44)
- The Zen PowerPoint. (#45)
You’ll fd chapters technology advertising, changing role client service increasingly high-tech era, updated bibliography essential reading.
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Hello, I’m the author, and I’d like to tell you a little about this substantially new version of The Art of Client Service.
First, it’s a major improvement over the previous book. Among other additions, there’s a smart, new introduction by Carat CEO David Verklin, along with new chapters on “Why Client Service Matters,” “How to Write a Letter of Proposal,” “The Zen of PowerPoint,” and “Does Technology Matter.”
Second, in addition to the book, there is a companion website (key in the book’s title) that’s filled with useful tools for suits and others who care about serving clients well.
Third, there’s an updated bibliography, plus new, very amusing New Yorker cartoons throughout.
Finally, the writing: it’s better, sharper, maybe even a little funnier.
Of the three books I’ve written on client service, this by far is the most helpful.
Rating: 5 / 5
Comment by Robert Solomon — December 16, 2009 @ 4:06 pm
Following Robert Solomon’s 54 rules will turn your staff members into better account executives. Perhaps think of this list as making up a course on how to teach people to become better service representatives and build effective client relationships. Although some of the rules may seem arbitrary and redundant, others have plenty of merit. The rules suggest that account reps improve by becoming better informed about clients’ sales, communications and customer goals; learning how to recommend the best media to accomplish clients’ strategies; doing homework to gain insight into clients’ industries and discovering new ways for clients to build their businesses. The rules go on to advise on precise skills, such as outlining successful client creative briefs. This short book suffers from its forced structure, but getAbstract says those who want to build their account rep skills will find it a handy checklist for helping clients in marketing, public relations, sales promotion, special events or advertising.
Rating: 4 / 5
Comment by Rolf Dobelli — December 16, 2009 @ 6:36 pm
I bought a number of copies of the first edition of this book and gave them away to co-workers in the account services business. I looked everywhere for more copies and welcomed the new edition. Well done, Robert! This book is a must for ad agency service people and anyone else who deals with clients.
Rating: 5 / 5
Comment by Norman Minnick — December 16, 2009 @ 8:57 pm
Of all the book on advertising I’ve read, this is by far my top pick. It’s an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.
I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.
I know I will continue to reference this book throughout the rest of my career. Don’t forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
Rating: 5 / 5
Comment by Morgan Chang — December 16, 2009 @ 11:09 pm
I found this book to be very, very useful (and funny)! A quick and valuable read.
It provides a philosophy of client service, and real-life examples, both of which are necessary and useful. (The real-life examples especially help the principles in the book come to life.) I have never found another book on how to service an advertising client — this fills a big void. And because of its price, it is an excellent value.
Great book, highly recommend it. I had my copy “borrowed” by several people already!
(I also thought this book applies to client service in many other industries, not just advertising …)
Rating: 5 / 5
Comment by L. Lefebvre — December 17, 2009 @ 1:17 am