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Product Description
Few marketers recognize extraordinary range metrics available evaluating tr strategies tactics. Marketing Metrics, leading researchers consultants systematically introduce today’s mt powerful marketing metrics. authors “dashboard” metrics view market dynamics various perspectives, maximize accuracy, “triangulate” optimal solutions. comprehensive coverage includes measurements promotional strategy, advertising, distribution; customer perceptions; market share; competitors’ power; margins profits; products portfolios; customer profitability; sales forces channels; pricing strategies; more. You’ll learn apply eh metric, understand tradeoffs nuances tt critical using successfully. authors demonstrate marketing metrics leading indicators, identifying crucial opportunities challenges. clarity simplicity calculations performed hand, wh basic spreadsheet techniques. coming years, marketers rise senior executive levels deep fluency marketing metrics.This book fastest, easiest gain fluency.
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Product Description
The Challenge
Built Last, defining management study nineties, sd gt companies triumph time long-term sustained performance engineered io DNA enterprise verybeginning.
But at company born DNA? companies, mediocre companies, bad companies achieve enduring greatness?
The Study
For years, question preyed mind Jim Collins. te companies defy gravity convert long-term mediocrity worse long-term superiority? so, wt universal distinguishing characteristics tt cause company great?
The Standards
Using tough benchmarks, Collins research team identified set elite companies leap results sustained results fn years. great? Ar leap, good-to-great companies generated cumulative stock returns beat stock market average seven times years, tn twice results delivered composite index world’s gt companies, including Coca-Cola, Intel, Gl Electric, Merck.
The Comparisons
The research team contrasted good-to-great companies carefully selected set comparison companies failed leap fm gd great. Wt different? set companies be truly performers set remained oy good?
Over years, team analyzed histories twenty-eight companies study. sifting mountains data thousands pages interviews, Collins crew discovered key determinants greatness — se companies leap os don’t.
The Findings
findings Gt study surprise readers shed light virtually management strategy practice. findings include:
“Some key concepts discerned study,” comments Jim Collins, “fly modern business culture will, frankly, upset se people.”
Perhaps, afford ignore findings?
Amazon.com ReviewGood to Great: Why Some Companies Make the Leap… and Others Don’t
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Product Description
Welcome guidebook series takes visual approach professional-level cr topics. book youll discover step-by-step screen shots tt demonstrate 140 key search engine optimization techniques, including analyzing yr competition, researching analyzing keywords, developing yr link building skills, setting blogs communities. Succinct explanations walk th using Google Analytics, networking Facebook MySpace, setting pay-per-click campaigns, more.
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