
- ISBN13: 9780071545211
- Condition: NEW
- Notes: Brand fm Publisher. Remainder Mark.
Product Description
The age faceless corporation over. business era ft century, gt brands products mt evoke dynamic personality or attract passionate customers. Ah organizations hide tr personality bd layers packaged messaging advertising, social media guru influencer Rohit Bhargava counters philosophy illustrates successful businesses he redefined customer universe.
Personality Included powerhouse resource packed wh bold insights shed lifeless armor business rediscover soul yr brand. Sharing stories ethos world’s weirdest city, Manga comic book industry storm, showcasing brands Intel, Boeing, ING, Dyson, Bhargava personality matters inside out.
In One, you’ll introduced key components building personality learn to:
- Recognize myth marketers blindly follow, past
- Use “UAT Filter” understand personality yr organization products develop communication strategy drives marketing
- Create yr company’s “marketing backstory” using techniques pioneered Hollywood screenwriters
- Harness influence “accidental spokespeople” yr advantage
- Navigate roadblocks using personality bosses, peers, investors, lawyers, wt getting fired flamed
- Pinpoint capitalize moments personality me difference
Part packed guides, tools, techniques help flawlessly implement plan. features practical, step-by-step lessons help effectively me theory action, includes valuable collection guides, checklists, question forms, printable resources, more.
Don’t faceless company-learn rules succeeding social media era wh Personality Included.
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki