Product Description
Using dozens ce studies well-known companies Electric, FedEx, Procter & Gamble, Merck, Boeing, Intel, Delahaye president public relations scientist Mark Weiner offers a research-based model creating implementing public relations programs generate desired results improve organization’s ROI. Written highly accessible hands-on guide, Unleashing Power PR explains market research methods plan evaluate public relations programs scientifically. author explores benefit learning speak senior executives improve communications ultimately help strengthen PR performance results. addition, book debunks common myths—such “PR impossible measure!”—that undercut effectiveness PR obscure real value.
Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication
Product Description
Using dozens ce studies well-known companies Electric, FedEx, Procter & Gamble, Merck, Boeing, Intel, Delahaye president public relations scientist Mark Weiner offers a research-based model creating implementing public relations programs generate desired results improve organization’s ROI. Written highly accessible hands-on guide, Unleashing Power PR explains market research methods plan evaluate public relations programs scientifically. author explores benefit learning speak senior executives improve communications ultimately help strengthen PR performance results. addition, book debunks common myths—such “PR impossible measure!”—that undercut effectiveness PR obscure real value.
Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication
