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It’s surprising tt lot business owners nr proper branding tr businesses. Starting wh company name. simply ne tr companies ts (ex. John’s Accounting Service, THM Enterprises, etc.) jt tt pull air. What’s name? rose or smell sweet. Right?…Wrong! called stinkweed! 

Your company everything. It’s crucial yr marketing brand. mere mention yr business’s name, clients prospective clients experience emotional reaction. business serves emotional anchor brand. lightly. It’s ideal company ne tells people do. Unlike home improvement company tt ce named XRM Technologies. actually install gutters, windows vinyl siding believe not. 

So ce rt ne yr company? clients, exercise cl ‘name game’. Here’s “play it”. piece paper, draw line dn middle page, dividing page columns. left page, write “pain points” prospect feels. mean (ex. bad credit, can’t credit cards, can’t loans, he pay rates, can’t mortgage car loan, pay cash everything, embarrassed bad credit, etc.). vy thorough leave out. 

Next, rt page, write solutions “pain points”. example: pm – he bad credit; solution– raise credit score gd score; – ty embarrassed bad credit; solution – instill sense pride fm improved credit score. Ar finish listing solutions problems, look yr solution words phrases tn piece tr names business. 

So, real estate management company ‘Worry Free Property Management”. florist ‘Last Minute Florists’. dentist cd ‘Your Beautiful Smile Dental’. insurance agency ‘Peace Mind Financial Services’. fitness center “New Fitness’. green janitorial company ‘Clean, Quick & Green Janitorial’. home improvement company cd ‘24 Hour Windows & Doors’. idea. Fm yr list, choose 6 – 10 choices. Write dn piece paper column formation. 

Lastly, wt surveys. local mall, bookstore wr pe industry prospects gather (the business district lunchtime, supermarkets, seminars, hardware stores, hospitals, etc.) tr input yr selections. Perform 10 – 20 surveys. Tell yr prospective customers feel tk wn hear company (ex. trust company, relaxed, excited, laugh, wt money, hungry, eat healthily, etc.). listen choices rank tm fm 1 10 (1 worst 10 bg best). Lastly, tm ty didn’t le yr selections, te names they’d recommend. powerful actual market tells ne appeals tm most. 

The outcome ‘name game’ business appeals directly market. effectively eliminate possibility non-compelling tt simply sounds catchy flashy. Instead, wn prospective existing clients speak it, instantly solves problems.