Sri Lanka Small Miracle – Sri Lanka Tourism in a new logo
Sri Lanka Tourism officially launched logo tagline Sri Lanka Miracle today, ushering era Sri Lanka Tourism. www.facebook.com rebranding integral repositioning strategy Sri Lanka Tourism, comes opportune time wh dawning era peace Sri Lanka, we expectations opportunities tourism industry. brand Sri Lanka Tourism conceptualized following months research AC Nielson, strategic planning sessions intended replace current tagline Sri Lanka, Land other. communication campaign, promotions, road ss press conferences planned as cities countries leading local launch- expected attract generate tourists island. Mr. Dileep Mudadeniya, Managing Director Sri Lanka Tourism Promotion Bureau objective Sri Lanka Tourism re-branding exercise create single core idea change peoples perception country. challenge faced Sri Lanka Tourism dg brand strategy planning session 2006 fd idea tt embraces truth country, relevant potential visitor; communicate tt idea th ey material item produced, ts establishing integrated marketing communication approach. Mr. Bernard Goonetilleke, Chairman Sri Lanka Tourism Promotion Bureau …




